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In the 1800s, public relations techniques were used to encourage settlement in the american west. Public relations writing and media techniques 7th or 8th edition, boston. Strategic writing takes a readerfriendly recipe approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated. Strong knowledge of the principles and practices of public relations, media relations, and journalistic writing and reporting techniques knowledge of technical aspects involved in the production of different public outreach activities, such as production of televised programs. Students may use older editions of the required texts insofar as the edition does not predate.
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